VEHICLES MARK COMPANYS FIRST 100 YEARS
Dec. 19, 2002 Five new limited-edition vehicles, designed to
mark Ford Motor Companys 100th year of building automobiles,
will be displayed for the first time ever at the 2002 Washington Auto
The three comprehensively-equipped Centennial-edition cars
the 2003 Ford Mustang, Focus and Taurus and two trucks
the 2003 Ford F-Series Super Duty and Explorer will be on display
at the Washington Convention Center from Dec. 26 through Jan. 1, 2003.
In honor of
Henry Ford, who established Ford Motor Company on June 16, 1903 and
invented the moving assembly line, the Centennial-editions will be
available in any color so long as it is black.
In 1914, Ford
famously ordered his Highland Park (Mich.) Model T factory to use
black paint exclusively. The move was borne out of Fords zeal
for simplicity, efficiency and affordability: black enamel paint dried
faster than other colors, which meant more cars could be built each
day at a lower cost. The same year, Ford slashed the workday from
10 to eight hours and introduced the $5 per day minimum wage
more than double the prevailing rate.
of low production costs, affordable prices and generous wages helped
mobilize society: Model T prices dropped from $850 at introduction
to less than $300 by the early 1920s, and annual sales soared from
roughly 300,000 units to a peak of more than 1.8 million.
Henry Fords vision was to offer honest, reliable and affordable
transportation for the masses. Thats exactly what Ford stands
for today, said Jim OConnor, Ford Motor Company group
vice president for North America Marketing, Sales and Service.
to black clearcoat exterior paint, all Ford Centennial-edition vehicles
Imola leather seating surfaces in two-tone parchment.
Ford 100th Anniversary deck lid and side badges.
A commemorative key chain and watch.
A copy of the limited edition, lavishly illustrated coffee table book,
The Ford Century.
Each vehicle also includes a black leather owners guide portfolio
with the embossed signatures of Henry Ford, his son Edsel Ford (company
president from 1919 1943), Edsels son Henry Ford II (company
president from 1945 1960 and chairman from 1960 1980)
and Henry Fords great grandson, William Clay Ford, Jr. (chairman
1999 2001; chairman and chief executive office, 2001
present). Standard equipment for each Centennial model is extensive:
Centennial coupe and convertible: 17-inch premium alloy wheels; anti-lock
brakes and traction control; dual exhaust; power drivers seat
with power lumbar support; leather-wrapped steering wheel; and Mach
460 AM/FM Stereo with six-disc CD changer.
Ford Focus Centennial Edition sedan: 16-inch aluminum wheels; rear
spoiler; fog lamps; leather-wrapped steering wheel with tilt and telescoping
column; AM/FM Stereo with CD and MP3 player; and drivers seat
Ford Taurus Centennial Edition sedan: 16-inch machined aluminum wheels;
AM/FM Stereo with six-disc CD changer; power drivers seat; anti-lock
brakes; power-adjustable pedals; automatic headlamps; leather-wrapped
steering wheel and center armrest; simulated wood door and instrument
panel trim; and anti-theft alarm system.
Ford Explorer Centennial Edition four-door SUV: 17-inch chrome wheels;
chrome roof rack and grille; power driver and front passenger seats;
fog lamps; AM/FM Stereo with in-dash six-disc CD changer; and leather-wrapped
steering and center console.
Ford F-Series Super Duty Crew Cab Centennial Edition: leather-wrapped
steering wheel and center console; overhead storage console; sliding
rear window; power drivers seat; power windows; privacy glass;
and a color-keyed rear bumper.
The Centennial editions will be available in Ford dealer showrooms
in spring 2003. Production will be limited to 3,000 units each for
Mustang, Focus, and Super Duty and 4,000 units for Explorer and Taurus.
Pricing will be announced closer to introduction.