Mustang FR500 release

DEARBORN, Mich. - The Mustang FR500 is Ford Racing Technology's expression
of the "ultimate" Mustang.

The FR500, first shown at the Specialty Equipment Market Association (SEMA)
Show in November 1999, came about from a challenge by Dan Davis, director
of Ford Racing Technology, in early 1999.

Davis challenged his engineers to "create the ultimate high-performance
Mustang," while creating a showcase for current and future products
available through the Ford Racing Performance Parts catalog.

"This project has been a home run for us," said Davis. "The feedback we've
received on the FR500 since the SEMA Show from media, the performance parts
industry, and - best of all - from Ford enthusiasts, has been fantastic. We
wanted to create a new line of parts around the FR500 name, and we've been
hard at work in the months since SEMA doing just that."

"This whole project has been a great opportunity to demonstrate the
engineering expertise at Ford Racing Technology and to energize our
people," Davis said. "They have been able to show the world their version
of the ultimate Mustang, while developing some new parts and pieces that we
believe the market is ready for."

Davis said the project included several key objectives, including an
opportunity to broaden the line of Ford Racing performance parts for the
4.6-liter, 4V modular engine. This was an area that has lagged behind the
performance parts program's long-time staple - parts for the 5.0-liter
pushrod engine.

Davis has described the entire project since the beginning as "a very big
business experiment for us." Ford Racing Technology currently has 27
different FR500 parts projects under development, including some that will
be released to the buying public as soon as this summer through the Ford
Racing Performance Parts program.

"We said from the beginning we would measure success by how many of the
parts or systems end up being produced and offered for sale," Davis said.
"I think the number of projects that are currently under development by our
engineers is proof positive that the program has been a success."

Thanks Samajm. - MW

Related links: Our FR500 article from SEMA is located here. - MW

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